Building your medical profile online isn’t only to showcase your brand, but also to get more clients.
However, simply posting regular content or having a functional website won’t get you too far. You need to have the right combination of SEO for healthcare practices from Online Marketing For Doctors along with other digital advertising methods to effectively land an abundance of new patients.
So, if you’re curious to find out how you can grow your audience online, here are four medical website must-haves you need to have.
- Photos Of Happy And Healthy People
A website without any photos, even with informational content, won’t get you very far. Once a viewer visits your website and finds no trace of a single photo, it’s likely that they’ll close your website and go to the next one.
But simply putting up any other photo isn’t going to cut it as well. Your website needs professional level photos to entice future patients or at least make them feel comfortable.
One of the best types of photos to post on medical websites are those featuring happy and healthy individuals. You can ask a friend with good photography skills or hire a professional to take photos of people enjoying active recreations such as hiking or biking, families having fun with each other’s company, mothers with their babies, active seniors, and people happily talking with their doctors.
It’s also important to avoid sensitive photos even if you think it will match your content. Experts have found that posting photos of blood, injured body parts, and miserably sick people don’t have a positive effect that can lead to new clients, so it’s best to stick with positive images.
- Different Forms To Fill Out
A great tool to add to your website is to create a form they can fill out. Not only will this allow you to get your patient’s insights, but it also allows you to interact with them through your site. You can customize the form and change it often to give a sense of variety. You can use the form to ask for feedback, invite them for a newsletter subscription, or simply give them the means to request an appointment with you.
Apart from collecting feedback, a form allows your clients to have a platform to voice out their questions and concerns. It’s like having a virtual customer service representative without someone handling your website’s front page. This marketing for GP practice by Online Marketing for Doctors proves to be effective every time.
- Accessible And Coherent Location Information
even though you have a great looking website filled with informational content, your website wouldn’t be as effective without an accessible and coherent page where your location and contact information could be found.
Your location and information details are one of the most crucial parts of your website, that is why you need to place it somewhere around your page where visitors can see it easily. It should be accessible enough that once a visitor is on your website, they only need a few seconds to locate it.
- Mobile Optimization
your website might look fine on a computer, but how does it look on a mobile phone?
Since most people surf the Internet using a smartphone, it is crucial that you optimize your website for mobile use. It needs to have a standard mobile user behavior to ensure that your clients will have a good experience visiting your website.
Whether you have built your online platform or getting started with your website, let these medical marketing methods help enhance your online rankings. If you need expert help, you can turn to Online Marketing for Doctors.