Advances in computing and information technology changes the way people meet and communicate. People can meet, talk and cooperate outside traditional meeting place and offices. For example, the introduction of software to help schedule meetings and facilitate decision making and learning, the weakening of the restrictions of geography and changes in the dynamics of interpersonal communication. Information technology is also greatly influences the way we teach and learn.
As new technologies enter the workplace, at home and classrooms, research, user acceptance of new technologies have begun to receive attention from experts and academics. Software developers and industry are beginning to realize that the lack of user acceptance of technology can lead to loss of money and resources.
In a study of user acceptance and use of technology, the TAM is one of the most cited models. The technology acceptance model (TAM) was developed by Davis to explain the behavior of your computer. Theoretical basis and model of Fishbein Ajzen theory of reasoned action (TRA).
The technology acceptance model (TAM) is an information system (consisting of networks of all communication channels used in the organization), the theory that models how users come to accept and use technology, the model suggests that if the user is offered a new software package, a number of factors that influence their decisions about how and when to use, namely:
Perceived usefulness (PU) – This was defined as Fred Davis. “The extent to which a person believes that using a particular system to improve the performance of their work”
Perceived ease of use (FUP) Davis defined as “the degree to which a person believes that using a particular system would be without effort” (Davis, 1989).
TAM’s goal is “to provide an explanation of the factors of adoption of computers in general, which is capable of explaining user behavior across a wide range of technologies and end-users and user populations, as well as being petty and theoretically justified. ”
According to TAM, the user sees a particular technology is useful, he / she will believe use positive performance in the relationship. Once the effort is a finite resource, the user can accept the request if he / she is perceived as easier to use than others. As a result, educational technology, with high levels of PU and FBD is more likely to induce positive feelings. The relationship between PU and PU-CSF is involved in the effect of CSF in approach and intended use. In other words, while PU has direct impact on access and use FBD influences attitude and use indirectly through PU.
User acceptance is defined as “the demonstrable willingness to use a group of users of information technology for the tasks that are designed to support” (Dillon and Morris). Although this definition focuses on the intended use and intended for technology, studies show that the perception of information technology tend to be influenced by objective characteristics of technology and communicate with others. For example, as we evaluate the new technology is useful, he / she is likely to use. At the same time, his / her opinion that the system is affected by how people around him / her to evaluate and use the system.
A study of information technology continuously report that user attitudes are important factors that influence the success of the system. For decades, many definitions of attitudes have been proposed. However, the whole theory behind the position that the relationship between person and object (Woelfel, 1995).
In relation to information technology, access to the study of attitude – a technology acceptance model (TAM). TAM suggests users formulate a positive attitude to technology when they realize that technology is useful and easy to use (Davis, 1989).
Overview of academic research in adoption and use that TAM has become one of the leading models of current research, TAM is an important contribution to theoretical understanding and acceptance is the use of a behavior. However, this model – with an initial emphasis on the structural properties of the system – does not take into account the social impact of the adoption and use of new information systems.